
ESSENCE OF
NATURAL BEAUTY
















I work primarily with small businesses that want to improve their online presence, simplify their systems, or use AI and automation to save time. You do not need to be tech-savvy. That’s where I come in.
Absolutely. I can audit your current website to identify what’s working, what needs improvement, and what may be costing you customers. From there, we can update, redesign, or rebuild it depending on what your business actually needs.
A website audit is a detailed review of your current site from a customer’s perspective. I look at things like design, messaging, navigation, mobile experience, calls to action, broken links, trust factors, and opportunities to improve how your website attracts and converts customers
An AI chatbot can answer common questions, capture leads, help customers find information, schedule appointments, and respond when you’re unavailable. It gives customers faster service without requiring you to be online all day.
An AI voice agent can answer or make phone calls using natural conversation. Depending on your business, it can answer common questions, qualify leads, schedule appointments, follow up with customers, and help reduce missed opportunities.
No. The goal is to automate repetitive tasks, not your relationships. I design systems that handle the busywork so you have more time for the conversations and customer experiences that actually need you.
CRM automation connects your leads, customers, appointments, messages, and follow-ups in one organized system. Instead of manually remembering every text, email, appointment, or follow-up, your system can handle many of those steps automatically. Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics, or bold and add links.
Yes. I focus on making technology practical and easy to understand. I’ll recommend solutions based on what your business needs, not overwhelm you with complicated tools or unnecessary features.
Not at all. Some businesses need a better website. Others need help managing leads or automating follow-up. We’ll start by looking at where your biggest gaps are and focus on the solutions that will make the biggest difference.

Innovation
Fresh, creative solutions.

Integrity
Honesty and transparency.

Excellence
Top-notch services.

Copyright 2026. Wilmington, NC. All Rights Reserved.


Darcel Ballentine
Barone LLC.


Leatrice Handler
Acme Co.

